Hidden in Plain Sight: How Superior Parents Are Learning to Spot Teen Drug Risks

By Cara Kopp
Published: February 27, 2024 | Northern News Now

On Tuesday night, parents in Superior, Wisconsin were given a rare and eye-opening opportunity—to step inside a teenager’s bedroom and spot the dangers that often go unnoticed. Hosted at Superior High School, the Hidden in Plain Sight event offered a realistic look at how teens may conceal drug use in everyday objects that appear completely harmless.

Looking Closer Can Save Lives

Amanda Horton, a local parent of two, was among the many attendees who were surprised by what they learned.

“So much has changed, at least since my day,” Horton said. “Kids are definitely hiding things in a way different manner than they used to be.”

Set up to look like a normal teen bedroom, the exhibit featured items such as Rubik’s Cubes, batteries, and water bottles—all of which were modified to conceal drugs or paraphernalia. It served as a stark reminder that substance use doesn’t always look obvious.

“Things that appear to be normal, everyday things like the water bottle—I would have never thought what that could be used for,” Horton added.

A Rising Concern: Fentanyl and Concealed Drugs

Jane Larson, a social worker at Superior High School, shared alarming statistics and trends with parents during the event.

“Right now, seven out of ten pills that are confiscated are laced with fentanyl,” said Larson.

She also raised concerns about how drug paraphernalia companies are creating products specifically designed to be hidden in plain sight—making it even harder for parents to identify warning signs.

“Kids are sometimes able to hide things in plain sight in their bedrooms, and parents have no idea what they’re looking at,” Larson explained.

Why These Conversations Matter

Events like Hidden in Plain Sight aren’t just about shock—they’re about empowering parents with knowledge, tools, and the confidence to start conversations at home. In a world where access to harmful substances is easier than ever, prevention begins with education and awareness.

“I think we are long past due getting this information out there,” Horton said. “I feel like this should have been a campaign that’s been going on for the last 10 years.”

Learn More

For more information on future Hidden in Plain Sight events, or to explore trusted resources for drug prevention, visit www.dcdrugprevention.com or check out the DEA’s national initiative here.

Let’s keep the conversation going—because what’s hidden in plain sight could be a chance to intervene and protect the future of our youth.