Free Mind: How We Help Teens Choose Healthy Coping
Free Mind is a youth-focused campaign that encourages short, honest conversations between teens and trusted adults about mental health and substance use. These early, stigma-free talks help shape healthy choices, build resilience, and lay a foundation for long-term prevention.
What is Free Mind?
The Free Mind campaign was created to raise awareness about the connection between youth substance use and mental health.
The goals of the Free Mind campaign are to:
- Prevent substance use initiation, substance use, overdose, and related harms among youth.
- Educate youth on specific risks related to substance use, addiction, and overdose.
- Articulate the impacts that mental and behavioral health issues have on youth as they relate to substance use, prescription drug misuse, overdose, and addiction.
- Encourage youth to take responsibility for the aspects of their lives within their control and make healthy decisions.
- Equip those who influence youth with tools and information to help effect positive change.
Through nationwide discussions with youth and their parents/caregivers, CDC discovered that youth were more comfortable discussing the topic of mental health than substance use, even though they had a thoughtful understanding of the link between the two. When talking about substance use in connection with mental health, there was more openness on both topics, including the difficulty of asking for help and talking to friends and family about their struggles with these issues. These discussions resulted in a clear need for more resources and awareness about substance use and mental health challenges for youth and their parents/caregivers.
Amplify the campaign in your community.

